JAC Media | Tech PR

About JAC Media

Are you looking to boost the brand of your awesome tech company? JAC Media is a North East based PR agency with a passion for the technology industry and a proven track record of building awareness and credibility of brands within the sector. We have over a decade of experience in PR and marketing within the tech industry and have built strong relationships with journalists, reporters and editors across regional and national media. Through our results-driven campaigns, we have won coverage in both mainstream and niche media outlets on behalf of our clients, who range from early-stage start-ups right through to established businesses.

What We Do

Whether you are launching a new product or starting your funding journey, we create bespoke campaigns and strategies based on your specific goals and needs.

Company announcements

We make sure your company news is being talked about and building the strength of your brand; we write and distribute press releases that align with your brand voice and ensure your company has a regular and consistent media presence.

Product reviews

We help build our clients’ credibility through product reviews that reach their target audience. If you have a product launch approaching, get in touch and learn about how we can give your product the start it deserves, with trusted reviews from influential media sources.

Tech Funding

We deliver tailored solutions based on your current position, aspirations and end-goal. With a strong understanding of the tech funding process, we have worked with a host of companies through their entire journey. We know what’s needed to build interest, both from potential investors and new customers.

Brand Storytelling

We’re passionate about creating stories that resonate with your audience. From car insurance to mental health technology, our PR and communication campaigns are built on a thorough understanding of our clients’ values and vision.

Tech media contacts

As a JAC Media client, you will benefit from our wide network of top journalists and influencers. Our strong relationships are what make it possible for us to win coverage across a diverse range of outlets, from niche online blogs to major national press.

SEO & Content

PR and SEO go hand in hand. Our integrated PR and content marketing strategies ensure your brand is seen online, through both media coverage and high-quality blog content. We use the latest techniques in keyword research, content creation and link building to ensure your website is seen online and ranks on page one. 

 

Example of our work

Honcho Insurance Comparison

Honcho has been making waves in the UK tech world since its launch in 2016 with a mission to revolutionise the way we buy car insurance and championing consumer interests with absolute clarity and transparency. In a first for the motor insurance sector, Honcho has developed an app that promises to reduce premiums by making providers bid for drivers' business; it’s the first reverse-auction marketplace app in the UK. 

It was our job to make both the consumer and the start-up and tech community aware of the incredible work being done by the Honcho team. We’ve secured ongoing press coverage, both regionally and nationally, helping them secure the funding they needed to get the app off the ground and into the hands of the public. Using our strong connections with business and finance publications, we ensured Honcho had the publicity that it deserved, and it wasn’t long before they smashed through their £700,000 investment target through the crowdfunding platform, Crowdcube. In September 2019, the app launched. And what a reaction. The technology received glowing reviews and coverage across a range of leading online tech news sources and regional press.