The world of finance has never been more exciting. With the rapid growth of FinTech, start-up incubators and investment opportunities, the industry is moving fast and with that comes competition. If you’re looking to boost your brand’s influence in the finance sector, get in touch today to learn more about how our services can help.
Who are we?
JAC Media is a Newcastle-based Financial PR agency working with both start-ups and established businesses to build brand credibility and awareness. Through creative PR campaigns, powerful messaging and innovative content strategy, we establish our clients as thought leaders within the world of finance. We understand the difficulties of getting your voice heard in this dynamic and competitive industry. With over a decade of experience designing strategic PR campaigns within the world of tech, finance and start-ups, we know what is needed to achieve commercial success in this fast-moving industry.
What we do
Our campaigns are results-driven; they are designed to generate sales and raise awareness of your products or services. How your brand is perceived by the public is crucial, which is why an effective PR strategy is an absolute must for growing your business. In today’s digitally driven world, brand storytelling has never been more important. We’re passionate about creating stories that resonate with our clients’ audiences and connect them with their existing and potential customers. We create informative, thought-provoking and newsworthy press releases which we distribute to our wide network of journalists, editors and influencers which cover business and finance media, national print and online publications, as well as regional press and radio. We have a proven track record of winning coverage for company announcements, securing product reviews from influential media outlets, and helping our clients secure funding, both through traditional sources and crowdfunding platforms.
How we do it
Our approach begins with gaining a thorough understanding of your business. Before designing a tailored solution, we seek to learn as much as possible about your company’s values and what you stand for; your products, services and competitors; and most importantly, your vision for the future. This forms the basis for all messaging, content and PR activity. Once we have a solid understanding of your company’s goals, priorities and unique positioning within the industry, we get to work on creating your bespoke campaign. Whether you are launching a new product, growing your team or seeking investment, we draw on our strong relationships with national, regional and trade media to ensure your messaging is being seen by the right people. Our PR campaigns are coupled with a creative content strategy which aims to builds awareness of your brand through web content. We optimise your website for SEO and ensure your website ranks on page one.
Example of our work
FairQuid is a financial wellbeing platform empowering people to be ‘financially fit’ by partnering up with employers to offer their employees fair access to loans and savings.
In an effort to tackle payday loan sharks, FairQuid enables employers to manage the mental and financial wellbeing of their staff through education and access to loans and savings through community credit unions.
We love their ethical, community-based ethos, innovative model and commitment to improving mental health, which is why we were thrilled to work with them, helping them get the word out about their study into the UK’s payday loan industry and launch of a scheme aimed specifically at the workers of Merseyside.
We created two campaigns, securing coverage across leading national finance publications as well as targeted coverage across Merseyside’s media outlets. FairQuid was featured in the likes of The FinTech Times, The Co-op News, The Liverpool Echo and more.