JAC Media | Events PR

Events PR

PR is essential for the success of any live event, whether it be a music festival, street food market or live theatre. If you’re looking to generate buzz and take your brand to the next level, get in touch with one of the team today.

Who are we?

  JAC Media is a leading PR and marketing agency based in Newcastle. We have over a decade of experience launching, building and establishing some of the North East’s best-loved events. From music festivals to Christmas markets, we know what it takes to build hype and grow your audience.

What we offer

PR Services

Our PR campaigns are multi-faceted. From previews to media events, we create a strategy in line with your priorities, goals and vision. Before creating your bespoke campaign, we sit down with you to learn as much as possible about the event, its audience and your brand. This informs the messaging for every aspect of the campaign, from press releases to social media posts.

Our services include:


- News, previews and features across national and regional press, online publications, radio and TV.

- Artist and promoter interviews

- Review coverage

- Influencer marketing

- Media events

- Events listings

- Competitions

Events Management

On the day of the event, we work tirelessly to get the coverage your event deserves. We invite the best reviewers; we organise artist interviews and we manage the press tent. In short, we keep all press activity running smoothly and ensure your event is being talked about across the media, both in print and online.

Content Creation and SEO


Our SEO and marketing specialists create attention-grabbing content that resonates with your audience and directs traffic to your website. We make sure your event’s website is reaching its target audience, with our expert knowledge in keyword research, copywriting, website optimisation and backlinking.

Examples of our work

This Is Tomorrow

This Is Tomorrow launched in 2018 and in just 3 years has established itself as a key date on the UK festival calendar. This Is Tomorrow has been ambitious from the very start, bringing in huge names such as The Stereophonics, Thirty Seconds to Mars and Noel Gallagher’s High-Flying Birds, as well as championing some incredible indie music from the region and further afield. The 7th of July marked the end of 2018’s This Is Tomorrow festival. Hordes of people flocked out of the gates on Monday morning full of that ‘festival feeling’. But how do you keep that kind of hype alive for the other 363 days of the year? With some great PR, that’s how.


Following the success of its 2018 event, we were asked back by SSD concerts to deliver the PR campaign for This Is Tomorrow 2019, with a stellar line-up that included Foals, Lewis Capaldi and The Vaccines. We got started early, working alongside the SSD team to deliver something truly special. Over the course of the year, we delivered the press releases, made sure the best reviewers attended, we got the airtime, we got the cameras clicking and rolling. In short, we made sure that every single music loving fan in the North East and beyond were aware that This Is Tomorrow festival was the festival of the season.

Christmas Tyne

Christmas Tyne pitches up on Newcastle’s Quayside once a year over the festive period, offering the public the chance to dine in custom made, transparent igloos, looking out on the stunning views of the iconic Tyne Bridge.

Our PR campaign targeted regional media, earning coverage across mainstream newspapers, cultural magazines and online blogs.

Christmas Tyne 2019 was a huge hit and with the help of some great PR, it has now established itself as a mainstay on Newcastle’s Christmas calendar.